Statens institutionsstyrelse (SiS) uses smart recruitment marketing

Background: A need to strengthen employer branding

The Swedish National Board of Institutional Care (SiS) is a government agency responsible for running youth homes and treatment centers for individuals with substance abuse issues. The organization has an ongoing and urgent need to recruit new employees, like pedagogue positions, and caretakers. It's a challenge to recruit in the care sector, the competition for qualified professionals is intense, especially from the police, correctional services, and armed forces.

Åsa, an HR Strategist at SiS, plays a central role in this effort. Her main focus is on employer branding, strategically strengthening SiS’s image as a meaningful and attractive workplace. She works to ensure that SiS stands out in a competitive labor market and reaches both active and passive candidates with a clear and honest message about the demands and rewards of the job. To increase visibility and attract these candidates, SiS partnered up with Talentech.

The challenge: intense competition for qualified candidates

• Difficulty attracting a necessary number of qualified candidates.
• A need to reach passive candidates who are not actively seeking new jobs and are often very busy.
• A desire to strengthen SiS’s employer brand and provide a realistic view of the job.

The solution: Recruitment Marketing with Talentech

With Talentech’s recruitment platform and smart advertising and automation solutions, SiS found an effective way to strengthen its employer branding and run targeted recruitment campaigns.

A key to success has been the close collaboration with their media advisor Julia from Talentech who has provided training, guidance, and close support for local institutions within the organization.

Talentech has helped to:

• Develop tailored job ads that reach the right audiences.
• Train HR staff and managers to use the solution independently.
• Launch campaigns that enhance visibility and brand recognition.

”Julia, our contact at Talentech, conducted multiple training sessions to help our different sites across Sweden understand how to advertise and attract the right employees.

She understood our business, and we worked together on social media campaigns, helping our various locations get more visibility. It's important because we're not typically active on social media, so this was a new experience for us.” 

Åsa 
HR Stragetist at SiS

The Results: Increased visibility, awareness, and number of applications

Although it is in the early stage, SiS is already seeing:

• Increased visibility on social media platforms.
• A higher number of inquiries from interested candidates.
• Greater awareness and interest in SiS’s important work.
• Positive feedback both internally and externally.

Authentic Employer Branding

SiS is committed to portraying an honest and realistic view of the work. Their central message is: “This job is for many – but not for everyone.” -Åsa, HR Strategist at SiS.
This message is featured across campaigns to help attract the right candidates – people who are passionate, committed, and ready to take on a meaningful but demanding role.

Easy to use

The system has been easy to use for the staff across institutions. Adoption has gone smoothly, with no issues. The support from Talentech has been good, especially from Julia, the media advisor, she has been professional, responsive and solution oriented.

We required flexibility because the market and our business are constantly changing. One day we might go in one direction, and the next day we need to turn around and go in another. So, we needed a partner who could adapt quickly to our needs.” -Åsa, HR Strategist at SiS. 

Åsa 
HR Stragetist at SiS

Conclusion

The partnership with Talentech has strengthened SiS’s ability to attract qualified candidates in a competitive labor market. Through smart advertising, automation, and authentic storytelling, SiS has improved its visibility and laid the foundation for recruiting professionals who truly match the role and mission.