Employer Branding
– Attract the right candidates with an authentic and high-converting employer brand
What is employer branding?
Candidates no longer choose an employer lightly.
They research online, rely on their network, and expect transparency, speed, and authenticity. What really makes the difference? How you showcase your company culture, how you communicate with candidates, and how smooth your recruitment process is.
A strong employer brand reflects your target audience’s values, aligns with their expectations, and feels genuine. But that’s not enough. Without a high-converting careers page that shows up at the right time, you’ll miss out on top talent.
Employer branding needs to be embedded in your entire recruitment strategy – from your marketing and referrals to preboarding.
90% of visitors leave your careers page without applying
Why is employer branding important?
In a tight labor market, a strong employer brand is essential to stand out. Candidates don’t just choose a job – they choose the organization behind it.
An authentic and attractive employer brand helps you attract the right talent, increase engagement, and improve retention. It’s the key to sustainable growth and a future-proof recruitment strategy.
A strong employer brand guides all your communication and creates consistency across every touchpoint. It lowers your cost-per-hire and speeds up the hiring process. On top of that, it boosts pride and loyalty among your current employees. This way, you’re not only building a strong team – you’re also building a strong reputation.
A strong employer brand takes more than just a good story
At Talentech, we help organizations embed employer branding into every part of their recruitment process. Discover our solutions:
Recruitment Marketing ensuring publishing precision
Automatically reach the right candidates, at the right time, across the best-fit channels for your vacancies.
Dynamic career pages that convert
Leverage dynamic career pages for authentic employer branding that converts visitors into applicants.
Referral Channel providing access to hard-to-get candidates
Get the attention of hard-to-get candidates by activating your own employees' networks.
Preboarding making new hires fall in love with your company
Engage your new hires as part of your recruitment proces to motivate, connect, and retain your new hires from the get go.
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