Employer branding - Always on
Employer branding isn’t just about being seen, it’s about being chosen.
You’re already doing great!
You’re already visible through your job ads on social media, LinkedIn, Indeed, etc. They boost your visibility and make sure candidates actually see your roles and apply. But now it’s time to stand out. To win top talent, you need continuous employer branding efforts, not just during each recruitment process.
There is we come in. We will help you with the design, set up, suitable channels etc. Everything to make you succeed!
Always On influences three critical key metrics:
Shorter Time to Hire - up to 50% faster
Candidates who already know you make decisions more quickly and are less likely to drop out of the recruitment process.
Higher Quality of Hire - up to twice as strong match and retention
You attract people who share your values and consciously choose you, which boosts both performance and engagement, and they tend to stay longer.
Lower Cost per Hire - up to 43% lower cost per hire
Your brand creates a constant flow of qualified candidates and reduces the need for long, expensive campaigns.
We’ll do it together. Here’s how
The process to success!
Step 1 - Who do you want to be something for
Everything starts with the target group. We help you define who you want to attract and who you’re creating value for. When you clarify who you’re speaking to, your communication becomes more relevant and impactful. Your strategy can be built broadly around all profiles aligned with your EVP, or targeted toward a critical audience you struggle to reach today – making the work both strategic and operational.
Step 2 - What do you want to offer them
Once the target group is defined, we help you sharpen your promise: What do candidates get from you that they can’t get anywhere else? Here, we work together with your EVP – your culture, your opportunities, and the qualities that make you unique.
Step 3 - How and where should it be told
Your story needs to get out and live. We guide you in choosing the right formats and channels – such as video, images, articles, and employee voices – and create a consistent rhythm so your stories naturally appear in the candidate’s feed.
Step 4 - Where should the campaign lead
Every story needs a purpose. We design the campaign flow so you know exactly what you want candidates to do after engaging with your content – whether that’s visiting your career site, following you on LinkedIn, or signing up for a talent pool. Each touchpoint becomes part of a coherent journey.
Step 5 - Success can mean many things
For some, the goal is visibility; for others engagement or higher-quality applications. Together, we define what matters most to measure and how to document the value your communication delivers. With Always On, we help you track progress over time – seeing how awareness, interest, and engagement grow, and how this affects the types of candidates you attract.
Goals and content
From strategy to living stories
When your strategy is in place, we help you turn it into relevant, targeted communication. We always start by clarifying your goals: Do you want to attract a specific target group? Strengthen balance in your application flow? Highlight new dimensions of your culture?
Clear goals create direction
With a clear purpose, we guide you in choosing the right tone, format, and messaging.
Video and images that create recognition
Video and visuals are key parts of an Always On strategy. We create short, authentic formats and employee stories that show your work life in a genuine way that builds trust.
From plan to impact
When goals and content align, we make sure your communication both engages and delivers real results.
Channels and budget
The right channels for maximum impact
This depends on your target audience, content, and level of ambition. We help you combine platforms for both broad visibility and precise targeting. Contact us and we’ll analyze your needs and help you build a strong employer branding strategy based on your goals.
Facts, Questions & Answers about Employer Branding Campaigns
We’ve gathered the most common questions. If you can’t find the answer you’re looking for, you’re always welcome to contact us.
What’s the difference between an employer branding campaign and a job advertisement?
Important things to keep in mind
Here are the most important aspects to keep in mind so the campaign is relevant for both the private and public sectors:
- Authentic and continuous content:
Share stories about your culture, your employees, your values, and what it’s really like to work with you, year-round, not only when you’re hiring. - Humor elements:
No, a “Friday fika” photo isn’t enough; show what you do the rest of the days too. - Coordinated channels and a consistent experience:
Your message needs to appear where the talent is, LinkedIn, Instagram/Facebook, your careers page, specialist forums, and feel like the same story everywhere. Consistency builds trust.
Think of every channel as a stage, you’re delivering the same show, even if the audience changes. - Employee voices and real-life moments:
People listen to people. Let your employees share what makes them proud to work for you.
Humor example: Instead of having the CEO say, “we are fantastic,” let Johan from Support say, “yeah, here I actually get to do real stuff, I get coffee every day, and sometimes we even get ice cream.” - Measure what truly matters:
Make sure you track key metrics, time to hire, cost per hire, candidate quality, employee satisfaction. All of this proves that employer branding isn’t fluff, it’s business strategy. - A connection to the real employee experience:
Communicating values is one thing, living them is another. It only works if the message aligns with reality.
Why is Always on so important - for all types of organizations
Attract the right candidates
When you clearly communicate your values and culture, not just the role, you attract people who feel, “yes, this is the place for me.” For example, 79% of job seekers look at an employer’s reputation before applying. It’s a bit like dating, you tend to look someone up online before deciding 🙂
Higher quality and longer retention of employees
When candidates are attracted to your culture and values, not just promises of “good pay and nice coffee” - they’re more likely to be a good fit, perform better, and stay longer. It’s a bit like a relationship: it’s easier to last when you share the same values.
Always on – not only when things are urgent
Turning on the employer branding switch only when a recruitment starts is like trying to train for a race just one week before. Instead, it’s about continuous presence and year-round storytelling, so that when the next need arises, you’re not starting from zero.
Lower recruitment costs and a faster process
When candidates already know you and trust you, the time from “we need someone” to “we’ve found the right person” decreases. For example, data shows that companies with a strong employer brand can hire 25–40% faster. In addition, the cost per hire can drop, by up to around 43% according to some studies.
Internal engagement and ambassadors
Employer branding doesn’t just affect the people you want to hire, it also influences the ones already inside the organization. When employees feel pride and a sense of belonging, engagement rises and they naturally become your best ambassadors.
The strongest employer branding channels
Linkedin
LinkedIn is the strongest channel for reaching professional candidates. Here, we can target ads based on industry, job title, geographic area, and experience, and use your employees as ambassadors for your brand. LinkedIn is especially well-suited for leaders, specialists, and office-based roles where credibility and networks matter.
Indeed
Indeed is the world’s largest job platform and is especially effective when you want to be visible to both local and international candidates who are actively searching for jobs. We help you combine employer branding and performance marketing so you get the maximum value from your investment.
Snapchat
Snapchat is strong for awareness among younger segments and works especially well for student jobs, trainee positions, and entry-level recruitment. We help you adapt your ads so they fit the platform’s pace and tone.
Watchmedia
Watchmedia reaches decision-makers, specialists, and leaders within sectors such as finance, IT, construction, and manufacturing. The medium builds high credibility and is ideal for positioning yourselves as an attractive workplace for experienced candidates.
Jobindex
Jobindex is Denmark’s largest job universe and ideal for broad and operational positions. We help connect your campaigns to your job postings so that employer branding and recruitment are closely aligned.
The platform creates volume and visibility within the Danish talent pool.
META (Facebook & Instagram)
Social media are the most effective channels for creating broad visibility and engagement across different target groups. Here, we meet candidates where they spend most of their time and can combine videos, images, and career stories in a natural flow. Social media are particularly strong for building reach and driving traffic to the careers page, as well as for activating your employer brand throughout the entire year.
Google Ads
Google Ads is an effective tool for strengthening your employer brand by increasing visibility at the right moment—when candidates are actively searching for information about employers, roles, or industries. Through targeted employer branding ads, you can showcase your message and drive traffic to career pages or content that highlights your culture, values, and employees.
TikTok
TikTok is ideal when you want to engage younger audiences and show personality, energy, and culture. It’s all about short, authentic formats where you inspire and build relationships early in the candidate journey. We advise on format, tone, and rhythm so your brand appears natural in the feed.
Altinget
Altinget is ideal for reaching candidates in the public sector, NGOs, consulting, and organizations. The medium is known for its high level of expertise and credibility, and is often used for campaigns highlighting purpose, values, and societal relevance.
The strongest employer brands don’t chase talents, they attract them.
When employer branding becomes an active part of your strategy, candidates don’t just notice you – they choose you!
Want to know more?
We’d be happy to set up a meeting to create the best solution tailored to your needs.