De 5 Stjerner A/S attracts the right candidates through social media with Talentech

De 5 Stjerner A/S is a Danish facility services company with operations in Denmark and currently expanding. With 1 300 cleaners, the company is committed to delivering top-tier cleaning services – particularly to high-end hotels. To understand how De 5 Stjerner A/S transformed its recruitment strategy, we spoke with Giada Maurer, People & Culture Manager.

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1300 cleaners

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The challenge: Too many applicants, but not the right ones

Before using Talentech, De 5 Stjerner A/S faced a major challenge: a high volume of irrelevant job applications.

”We were flooded with CVs – many from candidates abroad or without relevant skills. We wasted time reviewing applications that didn’t match the role or location at all.”

Giada Maurer
People & Culture Manager, De 5 Stjerner 

All applications arrived by email, with no system to filter or organize them. This resulted in a very messy, time-consuming process to not only hire the right candidates, but also reject the not ideal ones. It was nearly impossible to respond to everyone, which hurt the candidate experience and ultimately slowed down hiring. And it was especially difficult to find skilled profiles for housekeeping leadership and administrative roles, where the stigma surrounding cleaning jobs only made matters worse.

A more focused recruitment strategy was needed

Recognizing the need for a more focused recruitment strategy, De 5 Stjerner A/S turned to Talentech.

”Targeting was key. Now we get applications from the right areas and people who really want the job. Our brand recognition improved too—candidates began visiting our website after seeing our ads.”

Giada Maurer
People & Culture Manager, De 5 Stjerner 

Talentech's recruitment marketing solution allowed De 5 Stjerner A/S to reach the right audience in the right place. With data-driven targeting across social media platforms, they transitioned from inbox chaos to controlled, strategic recruitment.

The solution: Smarter hiring through social media

By using Talentech's automated job ad solution on platforms like Facebook and Instagram, De 5 Stjerne A/S began attracting exactly the types of candidates they needed – locally based, qualified and motivated.

”Now we get applications from people who are nearby, have the right background – and actually want the job.”

Giada Maurer
People & Culture Manager, De 5 Stjerner 

The results were immediate: better applicants, more visibility, and a growing sense of control over the hiring process. Since implementing Talentech, De 5 Stjerner A/S has experienced:

• A significant drop in irrelevant applications
• A noticeable increase in quality candidates through social media
• A stronger, more appealing employer brand
• Increased trust from both candidates and clients

”One candidate told me, ‘Your company just looks more like me.' That said it all”

Giada Maurer
People & Culture Manager, De 5 Stjerner 

Effortless to use - for everyone

Talentech’s social media solution is not only powerful – it’s incredibly easy to use, even for new team members.

”Even our interns figured it out without training. It’s intuitive. And when I need help, someone calls me back within five minutes.”

Giada Maurer
People & Culture Manager, De 5 Stjerner 

During peak hiring periods like summer, the HR team needs to post 10–20 jobs a week, the platform proves to be a game changer for Gaida and her college.

”We’re just two people in HR – and Talentech has been a lifesaver.”

Giada Maurer
People & Culture Manager, De 5 Stjerner 

Changing the perception of cleaning jobs

De 5 Stjerner A/S is using Talentech and social media to challenge industry perceptions. They highlight their uniforms, five-star hotel partnerships, and employee growth opportunities to show that cleaning is a respected profession.

”Guests don’t come back because of the receptionist – they come back because everything is spotless.”

Giada Maurer
People & Culture Manager, De 5 Stjerner 

They also invest in long-term value for their staff through language classes, career development, and union partnerships.